The topic of the S2 has once again appeared on Gunnutz. It was very quickly mentioned that the price was high. It certainly is. The S2 is designed for the masses just like the Porche is; not at all.
It is not for someone who wants to waste the day shooting at cans on grandpa’s farm, it is a tactical trainer designed for precision, weight, function and feel. It is for a professional who is tired of light, flimsy crap made out of structurally weak polymers in third world nations. It is for someone who has pride in Canada and wants a Canadian made product.
Everyone seems to want cheap. This is why our industry is dying. Walmarts selling poisoned baby milk from China have spread like a cancer across North America and people enable it! On CGN a few months ago someone was wanting to get VZ58s built in China because the $800 price tag was too high. They wanted to see the price at $400. I had a few choice words for this individual. He did not want a quality rifle, he wanted tacti-cheap.
A North American manufacturing business can only successfully respond to the “cheap” with the opposite point on the buying spectrum; “Quality”. Sadly this response is a failing defense that appeals to less and less people. Some North American manufacturers have tried “cheap” with dismal results. It is sad, we have M1 Garands from WW2 that shoot as well as the day they were made but we have ISSC Mk22 that fail out of the box or the GSG-5 coming apart on the range. Yet suckers keep buying them… after all they don’t want quality, they want cheap.
Finally, I am a one man show; I am a machinist and a gun smith; not a web site designer, not an advertiser. So I get upset when people complain that the website sucks. Yes it is simple but at least it works. I am going to lay it out simply: do you want to buy guns from someone like me or someone web savy? A person is lacking life experience if they allow themselves to be taken by a slick conman with all style and no substance. A flashy website with sounds, animations, bells and whistles can never fill the gap of real competence where it matters: The Service and the product.
